Mary Adams Is Helping Her Company Develop a Marketing Program

Multiple Choice

Mary Adams is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition. The marketing program is most likely designed to appeal to which of the following demographic groups?

A) Generation X
B) Millennials
C) Echo Boomers
D) Silent Generation
E) Lost Generation