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Late One Night You Are Watching TV as an Ad

Question 63

Multiple Choice

Late one night you are watching TV as an ad promoting magnetic pads to relieve pain comes on.You count more than 15 past customers appearing in the commercial claiming the product's effectiveness in relieving pain from injuries and arthritis.One customer is a former professional football star.You realize that the commercial is cleverly using:


A) debriefing
B) a placebo
C) testimonials
D) experimentation

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