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    Principles of Marketing
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    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    An MIS Is Used to ________
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An MIS Is Used to ________

Question 130

Question 130

Multiple Choice

An MIS is used to ________.


A) generate product interest
B) develop marketing plans
C) identify demographic trends
D) assess information needs
E) test hypotheses about cause-and-effect relationships

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