Which of the Following Is NOT a Method of Gathering

Multiple Choice

Which of the following is NOT a method of gathering good marketing intelligence?

A) sending out teams of trained observers to mingle with customers
B) interviewing competitors' employees to learn as much "inside information" as possible
C) setting up digital centers that monitor brand-related online consumer and marketplace activity
D) purchasing merchandise from competing sites to analyze and compare their assortment, speed, and service quality
E) searching specific competitor names, events, or trends to see what comes up