Multiple Choice
Which of the following is true about customer relationship management (CRM) ?
A) Data mining has limited applicability in CRM activities.
B) Sophisticated analytical tools are sparingly used in CRM activities.
C) CRM reduces the number of customer touch points.
D) CRM aims to maximize customer loyalty.
E) CRM enables firms to compare various product and service categories.
Correct Answer:
Verified
Correct Answer:
Verified
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