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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    Customer Touch Points Include Customer Purchases, Satisfaction Surveys, Credit and Payment
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Customer Touch Points Include Customer Purchases, Satisfaction Surveys, Credit and Payment

Question 16

Question 16

True/False

Customer touch points include customer purchases, satisfaction surveys, credit and payment interactions, sales force contacts, and service and support calls.

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