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    Principles of Marketing
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    Exam 5: Consumer Markets and Buyer Behavior
  5. Question
    Each Culture Contains Smaller ________, or Groups of People with Shared
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Each Culture Contains Smaller ________, or Groups of People with Shared

Question 40

Question 40

Multiple Choice

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.


A) cultural universals
B) reference groups
C) subcultures
D) monocultures
E) social networks

Correct Answer:

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