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    Principles of Marketing
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    Exam 5: Consumer Markets and Buyer Behavior
  5. Question
    What Is the Most Important Consumer Buying Organization in Society
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What Is the Most Important Consumer Buying Organization in Society

Question 60

Question 60

Multiple Choice

What is the most important consumer buying organization in society?


A) family
B) social class
C) membership group
D) subculture
E) reference group

Correct Answer:

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