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    Principles of Marketing
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    Exam 5: Consumer Markets and Buyer Behavior
  5. Question
    Dissonance-Reducing Buying Behavior Typically Occurs When a Buyer Sees Little
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Dissonance-Reducing Buying Behavior Typically Occurs When a Buyer Sees Little

Question 102

Question 102

True/False

Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.

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