Multiple Choice
Which of the following product characteristics refers to the degree to which the innovation appears superior to existing products?
A) compatibility
B) divisibility
C) communicability
D) relative advantage
E) complexity
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q159: Which of the following would a marketer
Q160: The starting point of understanding how consumers
Q161: Postpurchase behavior is the stage of the
Q162: In the United States, the lines between
Q163: The information sources that are the most
Q164: In the context of the AIO dimensions
Q165: Eduardo usually purchases the same breakfast cereal,
Q166: According to Maslow's hierarchy of needs theory,
Q168: Stephanie and John wanted to purchase a
Q169: _ are minor stimuli that determine where,