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    Principles of Marketing
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    Exam 5: Consumer Markets and Buyer Behavior
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    People Differ Greatly in Their Readiness to Try New Products
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People Differ Greatly in Their Readiness to Try New Products

Question 89

Question 89

True/False

People differ greatly in their readiness to try new products. In each product area, there are "consumption pioneers," also referred to as lagging adopters.

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