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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 6: Business Markets and Business Buyer Behavior
  5. Question
    A(n) ________ Controls the Flow of Information to Others in the Buying
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A(n) ________ Controls the Flow of Information to Others in the Buying

Question 120

Question 120

Multiple Choice

A(n) ________ controls the flow of information to others in the buying center.


A) user
B) influencer
C) buyer
D) decider
E) gatekeeper

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