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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 6: Business Markets and Business Buyer Behavior
  5. Question
    Within the Organization, Buying Activity Consists of Two Major Parts
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Within the Organization, Buying Activity Consists of Two Major Parts

Question 108

Question 108

True/False

Within the organization, buying activity consists of two major parts: the buying center and the buying decision process.

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