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    Principles of Marketing
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    Exam 6: Business Markets and Business Buyer Behavior
  5. Question
    Define a Buying Center and the Major Roles Played by Members
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Define a Buying Center and the Major Roles Played by Members

Question 49

Question 49

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Define a buying center and the major roles played by members of an organization in the purchase decision process.

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The decision-making unit of a buying org...

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