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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 6: Business Markets and Business Buyer Behavior
  5. Question
    The Newer the Buying Task, and the More Complex and Costly
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The Newer the Buying Task, and the More Complex and Costly

Question 163

Question 163

True/False

The newer the buying task, and the more complex and costly the item, the lesser the amount of time the buyer will spend searching for suppliers.

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