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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
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    Double Drill Inc
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Double Drill Inc

Question 61

Question 61

Multiple Choice

Double Drill Inc. segments its foreign markets by per capita income. This firm segments the international markets based on ________.


A) political factors
B) legal factors
C) geographic location
D) economic factors
E) cultural factors

Correct Answer:

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