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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Why Are Demographic Factors the Most Popular Bases for Segmenting
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Why Are Demographic Factors the Most Popular Bases for Segmenting

Question 15

Question 15

Essay

Why are demographic factors the most popular bases for segmenting customer groups?

Correct Answer:

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One reason is that consumer needs, wants...

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