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Symbols Such as the McDonald's Golden Arches, the Colorful Google

Question 161

Multiple Choice

Symbols such as the McDonald's golden arches, the colorful Google logo, the Nike swoosh, or Apple's "bite mark" logo provide strong company or brand recognition and are indicative of ________ differentiation.


A) people
B) image
C) channel
D) services
E) product

Correct Answer:

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