Product Planners Need to Consider Products and Services on Three

Multiple Choice

Product planners need to consider products and services on three levels. At the second level, product planners must ________.

A) offer additional product support and after-sale services
B) identify the core customer value that consumers seek from the product
C) turn the core benefit into an actual product
D) find out how they can create the most satisfying brand experience
E) define the problem-solving benefits or services that consumers seek