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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    A ________ Is a Name, Term, Sign, Symbol, Design, or a Combination
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A ________ Is a Name, Term, Sign, Symbol, Design, or a Combination

Question 65

Question 65

Multiple Choice

A ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.


A) feature
B) brand
C) line extension
D) package
E) value chain

Correct Answer:

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