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    Principles of Marketing
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    Product Mix ________ Refers to the Number of Different Product
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Product Mix ________ Refers to the Number of Different Product

Question 133

Question 133

Multiple Choice

Product mix ________ refers to the number of different product lines the company carries.


A) length
B) height
C) width
D) consistency
E) depth

Correct Answer:

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