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    Business
  3. Study Set
    Principles of Marketing
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    In a Service Business, the Customer and the Front-Line Service
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In a Service Business, the Customer and the Front-Line Service

Question 46

Question 46

True/False

In a service business, the customer and the front-line service employee interact to co-create the service.

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