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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    ________ Represent(s) Consumers' Perceptions and Feelings About a Product and Its
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________ Represent(s) Consumers' Perceptions and Feelings About a Product and Its

Question 103

Question 103

Multiple Choice

________ represent(s) consumers' perceptions and feelings about a product and its performance.


A) Product lines
B) Labeling
C) Brands
D) Design
E) Product attributes

Correct Answer:

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