Multiple Choice
Which of the following is NOT likely to be a question asked in the new product screening process?
A) Is there a real need and desire for the product?
B) Is there a clear product concept?
C) Does the product offer a sustainable advantage?
D) How many items will the company sell in the first two years?
E) Does the product fit the company's overall growth strategy?
Correct Answer:

Verified
Correct Answer:
Verified
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