Multiple Choice
Which of the following is the goal of the team-based new product development approach when it uses cross-functional teams that overlap the steps in the process?
A) gain a big competitive edge by getting the right new products to market
B) save time and increase effectiveness
C) increase production efficiency and customer satisfaction
D) speed product distribution to market and reduce costs
E) reduce organizational tension and confusion
Correct Answer:

Verified
Correct Answer:
Verified
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