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    Principles of Marketing
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    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    A Marketer Has Chosen a Multiple-City Test Market
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A Marketer Has Chosen a Multiple-City Test Market

Question 68

Question 68

Essay

A marketer has chosen a multiple-city test market. What can be concluded from this choice of a multiple-city test market?

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