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    Principles of Marketing
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    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    Differentiate Between a Product Idea, a Product Concept, and a Product
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Differentiate Between a Product Idea, a Product Concept, and a Product

Question 45

Question 45

Essay

Differentiate between a product idea, a product concept, and a product image.

Correct Answer:

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A product idea is an idea for a product ...

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