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    Principles of Marketing
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    Exam 10: Pricing: Understanding and Capturing Customer Value
  5. Question
    What Sets the Floor for Product Prices
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What Sets the Floor for Product Prices

Question 95

Question 95

Multiple Choice

What sets the floor for product prices?


A) consumer perceptions of the product's value
B) product costs
C) competitors' strategies
D) advertising budgets
E) market competition

Correct Answer:

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