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    Principles of Marketing
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    Exam 10: Pricing: Understanding and Capturing Customer Value
  5. Question
    ________ Pricing Uses Buyers' Perceptions of Value as the Key
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________ Pricing Uses Buyers' Perceptions of Value as the Key

Question 150

Question 150

Multiple Choice

________ pricing uses buyers' perceptions of value as the key to pricing.


A) Customer value-based
B) Cost-based
C) Time-based
D) Markup
E) Target return

Correct Answer:

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