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    Principles of Marketing
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    Exam 10: Pricing: Understanding and Capturing Customer Value
  5. Question
    As a Manufacturer Increases the Price, ________
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As a Manufacturer Increases the Price, ________

Question 105

Question 105

Multiple Choice

As a manufacturer increases the price, ________.


A) efficiency drops
B) the break-even volume drops
C) competition is minimized
D) the total costs increase
E) the profit margin shrinks

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