Ways Companies Have Avoided Relying on Price Cuts in the New

Multiple Choice

Ways companies have avoided relying on price cuts in the new value-conscious era include all of the following EXCEPT ________.

A) by adding more affordable product lines for the cost-conscious consumer
B) by redefining the "value" in their value propositions
C) by adding premium product lines for the higher end consumer
D) by offering deep discounts
E) by creating price tiers