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A Market-Penetration Pricing Policy Should LEAST Likely Be Used for a New

Question 42

Multiple Choice

A market-penetration pricing policy should LEAST likely be used for a new product when ________.


A) the market is highly price sensitive
B) production and distribution costs fall as sales volume increases
C) the product's quality and image support a high price
D) a high price helps keep out the competition
E) there are few or no competitors in the market

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