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    Principles of Marketing
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    Exam 11: Pricing Strategies: Additional Considerations
  5. Question
    When the Candy Store Sets a Low Initial Price in Order
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When the Candy Store Sets a Low Initial Price in Order

Question 3

Question 3

True/False

When The Candy Store sets a low initial price in order to get its "foot in the door" and to quickly attract a large number of buyers, the company is using market-skimming pricing.

Correct Answer:

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