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Which of the Following Is an Adverse Effect of Using

Question 58

Multiple Choice

Which of the following is an adverse effect of using promotional pricing?


A) It makes shopping stressful if used by multiple stores simultaneously.
B) It erodes the value of competing brands in the eyes of customers.
C) It gives pricing secrets away to competitors.
D) It creates "deal-immune" customers if used often.
E) It delays the company's focus on short-term strategies.

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