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    Principles of Marketing
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    Exam 11: Pricing Strategies: Additional Considerations
  5. Question
    ________ Occurs When a Seller States Price Savings That Are
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________ Occurs When a Seller States Price Savings That Are

Question 106

Question 106

Multiple Choice

________ occurs when a seller states price savings that are not actually available to consumers.


A) Comparative pricing
B) Scanner fraud
C) Deceptive pricing
D) Market skimming
E) Price collusion

Correct Answer:

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