Reasons Sellers Go Beyond What Is Required by Pricing Regulations

Multiple Choice

Reasons sellers go beyond what is required by pricing regulations include all of the following EXCEPT that ________.

A) it is good business to treat customers fairly
B) customers that fully understand prices and pricing terms are happy customers
C) word-of-mouth from dissatisfied customers spreads rapidly
D) building strong and lasting relationships is key to business success
E) it improves profitability to earn additional revenue due to customer confusion