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    Principles of Marketing
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    Exam 12: Marketing Channels: Delivering Customer Value
  5. Question
    A Marketing Channel That Consists of One or More Intermediaries
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A Marketing Channel That Consists of One or More Intermediaries

Question 160

Question 160

Multiple Choice

A marketing channel that consists of one or more intermediaries is known as a(n) ________ marketing channel.


A) cyclic
B) upstream
C) looped
D) direct
E) indirect

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