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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 12: Marketing Channels: Delivering Customer Value
  5. Question
    Why Is the Term Value Delivery Network a More Relevant
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Why Is the Term Value Delivery Network a More Relevant

Question 29

Question 29

Essay

Why is the term value delivery network a more relevant expression to use than the terms supply chain or demand chain?

Correct Answer:

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The term supply chain may be too limited...

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