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    Principles of Marketing
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    Exam 12: Marketing Channels: Delivering Customer Value
  5. Question
    A ________ VMS Integrates Successive Stages of Production and Distribution
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A ________ VMS Integrates Successive Stages of Production and Distribution

Question 133

Question 133

Multiple Choice

A ________ VMS integrates successive stages of production and distribution under single ownership.


A) contractual
B) contingency
C) corporate
D) conventional
E) communal

Correct Answer:

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