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    Principles of Marketing
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    Exam 12: Marketing Channels: Delivering Customer Value
  5. Question
    When the Seller Allows Only Certain Outlets to Carry Its
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When the Seller Allows Only Certain Outlets to Carry Its

Question 107

Question 107

Multiple Choice

When the seller allows only certain outlets to carry its products, this strategy is called ________.


A) exclusive distribution
B) subjective dealing
C) selective distribution
D) exclusive pricing
E) disintermediation

Correct Answer:

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