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At JCPenney, a Mid-Level Department Store, Customers Shop for Moderately

Question 13

Multiple Choice

At JCPenney, a mid-level department store, customers shop for moderately priced products and they are assisted in some phases of the shopping process. JCPenney is a ________.


A) full-service retailer
B) limited-service retailer
C) self-service retailer
D) specialty store
E) superstore

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