The Lighting in Jake's Steak Restaurant Is Dim

Multiple Choice

The lighting in Jake's Steak Restaurant is dim. The chairs are covered in leather and each table is covered with a white linen cloth. The colors are limited to earth tones with an occasional splash of red. Patrons cannot hear any kitchen noises, only a pleasant melody that seems familiar but unrecognizable. The smells are extraordinarily varied. This is a description of the restaurant's ________.

A) promotions
B) target
C) atmosphere
D) services mix
E) product assortment