Macy's Department Stores Carry a Wide Range of Product Lines

Multiple Choice

Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Macy's typically charges a relatively high markup, but also holds frequent sales and price promotions, in particular offering discounts to customers who use a Macy's credit card. Macy's uses ________.

A) self-service retailing
B) experiential retailing
C) high-low pricing
D) everyday low pricing
E) retail convergence