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  3. Study Set
    Principles of Marketing
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    Exam 15: Advertising and Public Relations
  5. Question
    Encouraging Customers to Switch Brands Is Most Likely the Objective
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Encouraging Customers to Switch Brands Is Most Likely the Objective

Question 74

Question 74

Multiple Choice

Encouraging customers to switch brands is most likely the objective of ________ advertising.


A) informative
B) reminder
C) covert
D) persuasive
E) institutional

Correct Answer:

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