When the Product Differs Greatly from Those of Competitors, ________

Multiple Choice

When the product differs greatly from those of competitors, ________.

A) advertising can make customers aware of the product
B) firms should advertise similarly to competitors, to remind consumers of the product
C) advertising can point out the differences to consumers
D) firms should advertise little as the uniqueness will not require education of consumers
E) advertising can reaffirm a consumer's decision to purchase