Which of the Following Statements Is True Regarding the Vital

Multiple Choice

Which of the following statements is true regarding the vital importance of the media-planning function?

A) With changing technologies, media costs are declining.
B) Brand content is usually created in-house by the company.
C) Which media to use is sometimes more critical than the creative elements of the messaging.
D) Market targeting has declined in importance in the planning stages.
E) Because so many consumers use the same mobile and social media applications, messaging can be less focused.