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    Principles of Marketing
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    Exam 15: Advertising and Public Relations
  5. Question
    The Advertisements That Use the Aflac Duck or the GEICO
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The Advertisements That Use the Aflac Duck or the GEICO

Question 111

Question 111

Multiple Choice

The advertisements that use the Aflac duck or the GEICO gecko are using the message execution style of ________.


A) lifestyle
B) technical expertise
C) testimonial evidence
D) slice of life
E) personality symbols

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