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    Principles of Marketing
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    Exam 15: Advertising and Public Relations
  5. Question
    The Main Block of Text in a Print Ad Is
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The Main Block of Text in a Print Ad Is

Question 57

Question 57

Multiple Choice

The main block of text in a print ad is referred to as the ________.


A) copy
B) testimonial evidence
C) headline
D) slogan
E) message strategy statement

Correct Answer:

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