Multiple Choice
Refer to the scenario below to answer the following question(s) .
Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60-percent discount."
-Second Avenue has just developed a 30-second television ad that features three different shoppers enthusiastically shopping in the store and appreciating its products. This ad uses the ________ execution style.
A) slice of life
B) technical expertise
C) personality symbol
D) fantasy
E) image
Correct Answer:

Verified
Correct Answer:
Verified
Q3: Product placement in television programs and movies
Q4: A pharmaceutical ad features a world-renowned heart
Q5: When selecting a media vehicle, the media
Q6: Which of the following would most likely
Q7: When would a marketer most likely use
Q9: While a company can choose to participate
Q10: Which of the following is an advantage
Q11: PR can have a strong impact on
Q12: Describe the main objectives of reminder advertising.
Q13: Advertising has numerous goals. Which of the