Which of the Following Would Most Likely Improve Coordination Between

Multiple Choice

Which of the following would most likely improve coordination between marketing and sales?

A) Salespeople should directly participate in the development of new products.
B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge.
C) The sales force should strategize promotional strategies and be the primary decision makers about marketing.
D) Marketing managers should field test new promotion strategies before the sales team.
E) The marketing and sales departments should conduct annual job rotations.